Wednesday, May 12, 2010

Spring Gallery Walk Postcard


I found this gem at a local coffee house. It, as you can tell, is for a Spring Gallery Walk. I'm guessing, it's going to be like bar hopping, except instead of walking from bar to bar, you are going gallery to gallery.

First thing is first. What is with that drop shadow? They used a very thin swashy font that is hard enough to read on it's own, so they decided to make it "pop" with a dramatic drop shadow. What I would recommend, is to find a slightly bolder type face, or make the drop shadow a lot smaller and closer to the letters. See Below.
The next thing is the logo. The leading and alignment is all over the place. It looks like there is more space between "independent" and "galleries" than there is between "Bristol" and "independent". I would make sure that the leading is even, and make sure the lighter weight type is all aligned to the left. The letters in bold, I would make sure are all aligned to one side, or are centered. It may be difficult for the letter "i" to making things look even, so try finding a font where the letter "i" has arms. Possibly something serif.

Next up is the color. I am a HUGE fan of the color green. It's been my favorite for as long as I can remember, but the array of greens here looks a little, shall I say, sickly. I'm guessing since it's spring time, they were supposed to be spring green. I would get rid of the yellow-green gradient in the background and make it all one solid color, or if you really want the gradient, set it at a 45 degree angle and make it fade to a slightly darker color. I would then use no more than two different shades of a darker green, or even a dark grey green, for the logo and body text. I think that "Spring Gallery Walk" would be good as a brighter, not as dark green with a tiny hard drop shadow (if any at all) so it stands out. The logo, date and time would do well in the darker of the two greens, and make sure that everything is properly aligned.

Finally, I would do something with the thumbnails of the paintings. I think to make them pop a little more, I would add a medium sized white border around them and possibly make the document's margin a little smaller so the images can be spaced out, giving room for the border, and breathing room for the rest of the design elements.

Labels:

26 Comments:

Anonymous Anonymous said...

Well at least it got your attention. So.... thanks for inadvertently giving us attention by posting this long winded explanation of how bad the card looks. Some attention is better than none I always say.
See you at our
"Bristol Independent Gallereries Spring Walk" - May 15, 2010 - 1 PM to 5 PM.

May 12, 2010 at 6:30 PM  
Blogger David F. said...

I think there may have been a little bit of confusion. My blog's intention is not to rip or belittle the graphic design, or the designers.
I set it up to point out common graphic design mistakes and offer some ideas and ways to correct the problems.

May 13, 2010 at 5:45 AM  
Anonymous Anonymous said...

Thank you for this example. I'm bringing the "this is bad, this is better" image to an annual report design 1 review meeting momentarily where i will make a motion to flog the designer.

March 18, 2011 at 11:11 AM  
Anonymous Haris Tahic said...

Tell 'em. :) nice little tutorial.

June 5, 2011 at 4:55 AM  
Anonymous Anonymous said...

I just came across blog through a friend, and I wish that I had known about it sooner. And that you were still posting in it! ahh this is great!

January 5, 2012 at 7:50 AM  
Anonymous Graphic design bolton said...

This is the best post on this subject that I have ever read ... Great good reading, really worth cutting and pasting. Thank you!

February 24, 2012 at 6:19 AM  
Anonymous website designing development company chennai india said...

I have read this post. collection of post is a nice one ..that am doing website designing company chennai india and website development company chennai india. That I will inform about your post to my friends and all the best for your future posts..

April 11, 2012 at 8:39 PM  
Blogger WLCI Design School said...

Your blog is very informative. WLCI School of graphic designing also offers programmes in advertising institutes and graphic design courses.
For More Details : http://www.wlcidesign.in/

May 7, 2012 at 4:44 AM  
Anonymous philippine web design said...

Your post was simply excellent. It has an incredible and informative content. This is one of the best post Ive ever read. Big thanks.


Shasing

June 24, 2012 at 7:20 PM  
Blogger Jitendra Chaturvedi said...

Thanks for this post, your post is very informative and very sensible for designing.

August 6, 2012 at 3:51 AM  
Anonymous logo design uk said...

Very useful info. Hope to see more posts soon!

August 8, 2012 at 2:40 AM  
Anonymous business logo design said...

This is a really good read for me. Must agree that you are one of the coolest blogger I ever saw.

September 12, 2012 at 2:25 AM  
Blogger Alex zender said...

Interesting and nice information.

Marketing agency in Wolverhampton
Marketing agency in Birmingham

August 30, 2013 at 7:12 PM  
Blogger steev frank said...

This may be the solution for your problem.
Toronto web designer

October 11, 2013 at 12:33 AM  
Anonymous Web Development Company said...

Its really great blog to know all the information about Spring Gallery Walk.
Web Development Company | Web Design Company

January 9, 2014 at 9:58 PM  
Anonymous Web Design Companies said...

Attractive designs and colors of cards only getting more fans and like to choose that card for festival greetings.
Web Design Companies | Web Designing Companies

March 23, 2014 at 11:40 PM  
Anonymous Web Development Company said...

Post card and greetings card must have the good design and that design should be make by only experience web designers.
Web Designing Company Bangalore | Responsive Web Design Services

May 27, 2014 at 5:27 AM  
Anonymous Website Design London said...

Colours and designing plays an important role such as office atmosphere,interior architecture even a website creation.
Website Designing London | Website Design Company London

November 8, 2014 at 5:47 AM  
Blogger General Manager said...

It looks different ans unique "leaflet design",..I like this design,.

November 4, 2015 at 5:55 AM  
Blogger Website Jungle said...

Your blog is looking good. website design company nj

February 26, 2016 at 2:38 AM  
Blogger Edward said...

Thanks for sharing about card designing,
plastic business cards

April 2, 2016 at 9:28 AM  
Blogger Alex said...

Great information on your site here. I love this post because we can get some useful information from your blog. I expect more post from you guys.  
create a Wordpress Website for your Real Estate Business
design professional advertising and website BANNER for your Real Estate
design Postcards for your Real Estate Business and their assets
design Flyer for your Real Estate Business and their assets
design Luxury LOGO for your Real Estate Business
professional BRANDING design for Real Estate Business
design HANDOUT for your Real Estate Business and their assets
design a professional and eye catching TRIFOLD for your Real Estate Business

February 23, 2017 at 2:36 AM  
Blogger Anil Gupta said...

Good work…unique site and interesting too… keep it up…looking forward for more updates.
Web Designing Company in Bangalore, Web Development Company Bangalore

February 23, 2017 at 3:30 AM  
Blogger Prasanth said...

I absolutely admired every bit of it and i additionally accept you book apparent to analysis out fresh things in your site.
UI UX Design Companies in Bangalore, Web Application Development in Bangalore

March 14, 2017 at 1:15 AM  
Blogger Nasrin Akhther said...

Thanks for your nice post. You can get these services here.
clipping path service | clipping path service in Usa | clipping path | remove image background | Ghost Mannequin Service

April 29, 2017 at 6:32 AM  
Blogger Saravanan said...

I absolutely admired every bit of it and i additionally accept you book apparent to analysis out fresh things in your site.
Business Information Blog

July 5, 2017 at 5:32 AM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home